raditional search engines are being challenged by AI-powered search assistants like Perplexity AI, which offers context-aware answers instead of just links.
<hr />
<h2 id="heading-1-googles-ai-search-enhancements">1. Google’s AI Search Enhancements</h2>
<ul>
<li>Google’s Search Generative Experience (SGE) enhances search with AI-generated summaries.
</li>
<li>Deep integration with Google Gemini AI for contextual responses.
</li>
</ul>
<h2 id="heading-2-perplexity-ais-disruptive-model">2. Perplexity AI’s Disruptive Model</h2>
<ul>
<li>Provides direct, conversational answers instead of ranked links.
</li>
<li>Focuses on accuracy &amp; real-time retrieval.
</li>
</ul>
<h2 id="heading-3-which-one-is-the-future">3. Which One is the Future?</h2>
While Google remains dominant, Perplexity AI introduces a new paradigm for AI-driven search, shaping how we access information in the future.

raditional search engines are being challenged by AI-powered search assistants like **Perplexity AI**, which offers **context-aware answers** instead of just links.

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## **1\. Google’s AI Search Enhancements**

* Google’s **Search Generative Experience (SGE)** enhances search with AI-generated summaries.
    
* Deep integration with **Google Gemini AI** for contextual responses.
    

## **2\. Perplexity AI’s Disruptive Model**

* Provides direct, **conversational answers** instead of ranked links.
    
* Focuses on **accuracy & real-time retrieval**.
    

## **3\. Which One is the Future?**

While Google remains dominant, Perplexity AI introduces a **new paradigm for AI-driven search**, shaping how we access information in the future.

Future of AI-Powered Search: Google vs. Perplexity AI

1. Google’s AI Search Enhancements

2. Perplexity AI’s Disruptive Model

3. Which One is the Future?